Program Overview

Develop techniques to align the features and benefits of your products and services to the needs of your clients by leveraging the power of your company brand.

Course Content

• Product knowledge
• Product profile analysis
• Competitive profile analysis
• Products, systems and solutions
• Branding and positioning
• Working with retailers
• Why in-store positioning is important
• Reporting sales – the category score-card
• Aligning our brands to market needs